App Store and Play Market – in Figures (Infographic)
Asking yourself whether you should commit to the iOS or the Android platform?
Your mobile operating system preference will vary depending on the audience you are trying to reach, with the below infographic helping you to figure out the big picture.
You’re One in a Billion
Being an app developer is a tough business: with over one billion different apps on both iOS and Android platforms it is becoming increasingly difficult to stand out. Offering an app for free is no longer an advantage, as over 60% of apps listed in both stores being free-to-download in 2015 – with a forecast that the freemium monetization model will be the industry standard: 95% of all apps will be given away for free by 2017.
Make That “All Play and Not a Lot of Work…”
Ever wonder what happened to the Game Boy and other handheld game devices? Apps ate them, games being the most popular app category, hands down. Being 25% of all apps on both platforms, a choice of 250,000,000 (that’s two hundred fifty million games!) is by far the biggest and the most dominant app category.
Best Apps in Life are Free
Clash of Clans aside, few apps make over a million dollars a day, with app developers on average making $4,000 on the App Store and a more modest $1,250 per published app on the Play Market. Granted, not all apps are created with the purpose to make money (think branded apps designed to fuel brand loyalty), considering the cost to develop an app the figures hardly describe goldmines. Surprisingly, Android developers still make 4 apps on average (5 apps per iOS developer).
Enjoy these and other insights in the infographic below: