Inside the Fastest Growing Mobile Gaming Markets
As mobile gaming markets matures, the combination of market size and growth places BRICs (Brazil, Russia, India and China) among the markets with the most promise for game developers.
In dollar terms, the combined value of slightly over $6bn in 2014 was less than a quarter of the $17.6bn global mobile gaming market, but with annual growth rates of 49%-132% these markets are fast becoming a force to be reckoned with.
The data sends the following messages to mobile game developers:
- game interfaces can no longer be only in English and need to include Mandarin, Russian, Brazilian Portugese and Hindi localizations
- Indian gaming market is the smallest in dollar terms on the per-capita basis, but holds the most potential in the mid- to long-term
- while BRICs markets are growing fast, local currencies are volatile and have a major effect on revenues
Find the data on gamer population growth and their spending pattern in China, Russia, Brazil and India through 2016 within the infographic below: