Web design trends: summer 2016

How often have you been told that your site is out of style? Then it’s time to pay attention to your design. Web design is one of the most important parts of a website. With good design, a website not…

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Nastia Shevnina
22 Aug, 2016

Web design trends: summer 2016

How often have you been told that your site is out of style? Then it’s time to pay attention to your design. Web design is one of the most important parts of a website. With good design, a website not only looks nice but also lures visitors to visit again. Outsoft’s front-end developers have made several changes in our projects’ designs in the last couple of years due to completely new approaches that are gained popularity on the market. Today, we are going to reveal top five web design trends of Summer 2016. Our experts are claiming that following these trends will lead the websites to gain more traffic.

Minimalist, User-Orientated Design

Nowadays, cluttered websites have become a big no-no for visitors. According to experts, visitors choose a clean and less stuffed website over a more loaded website. Crowding your site with as much information as possible is an outdated practice that was more successful back when people’s attention spans were longer than they are today. Modern internet users appreciate (perhaps subconsciously) the added value of a simple website design, as it allows them to see the information they are looking for quickly and easily, without having to make the effort to ignore superfluous clutter. Having a minimalistic design enhances the user experience, making it more enjoyable and beneficial to users.

There are various ways you can implement minimalist design including using negative or white space, using one large image or photograph and using only text on a plain background.
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Including moving elements

Photos and illustrations come to life with 2D animation and cinemagraphs.

cinemagraph-02With just a flicker of movement, enough to catch our attention without distracting from the content, this is a hybrid of motion and still.  Movement catches the eye and focuses your attention, sets the mood, and adds intrigue. Moving elements such as disappearing text, parallax, cinemagraphs, and full-screen videos are appearing all over the web in place of the soon-to-be obsolete stock images. Best of all, these attention-grabbing visuals have little to zero effect on page load times thanks to system-light CSS scripts.

High-Quality Static Images

High-quality images can really enhance plain-looking websites, and provide an eye-catching marketing solution that can show visitors your brand, products or the story you’re trying to convey through a series of photos. It has to be different and interesting. It has to be high quality and contain a visual that you don’t see every day. The visual should make you wonder about something, ask a question or desire to learn more. The image or video will grab your attention and hold it just a bit longer than a picture of a cheeseburger on the McDonald’s website. It’s that element of surprise or whimsy or wonder that makes it something users can turn away from. When you go back to it, or watch the entirety of a video loop or just can’t get the image out of your head, then you know it will make others look as well. (Go big and bold, or go home!)
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Tiny corner logos

Logos are being used smaller than ever. But that’s not the only commonality when it comes to the way small logos are being used. They also appear in the same location in almost every example of this trend – the top left corner.200hl-f (2)

The placement is not that surprising. The top left is a common logo placement location in website design and has been for some time due the idea that users will read the site from top left to right in an F-shaped pattern.

What is surprising is how small the logos actually are in relationship to the rest of the design. It’s one of those things you might not even notice until you start looking for it, and then you notice this concept being used everywhere.

Geometric Shapes01-material

Geometric shapes can be used to build a visual identity, and they’re becoming more and more common in web design due to their low-bandwidth consumption in comparison to heavy photos, which are usually more detailed and take longer to download.


That’s not a complete list. We’ll be glad to develop both modern-looking and productive website exactly for you. Drop us a request if you are interested in representing your business in the most trending way.

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About the Author

Nastia is a fast-learning novice in writing. She draws her inspiration from modern technologies and travelling.
  • Tommaso Raucci
    very interesting, geometrical shapes….much posichically… :;)

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